France bicycle sales decline amid end of post-Covid boom

bicycle sales decline electric bike market Accell insolvency Cycles Lapierre French bicycle industry

New bicycle sales in France have seen a significant decline following the post-Covid surge. In 2025, sales of new bicycles fell by 6.2% to 1.84 million units, while the market value dropped by 8.4% to €1.9 billion, according to the Union des entreprises sport & cycle (UESC).

The electric bike (VAE) sector, previously a primary driver of growth, also experienced a sharp downturn. Sales of electric bikes fell by 16% in 2025, with 507,000 units sold compared to 594,000 in 2024. Experts suggest the market is shifting from initial equipment purchases to a

Entities

Accell · Cycles Lapierre · ObSoCo · Union des entreprises sport & cycle

Sources

Économie. Fin de l'euphorie post-Covid, aides supprimées. . . pourquoi les ventes de vélos neufs sont en chute libre ? [www.bienpublic.com]

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Économie. Fin de l'euphorie post-Covid, aides supprimées. . . pourquoi les ventes de vélos neufs sont en chute libre ? [www.estrepublicain.fr]

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Économie. Fin de l'euphorie post-Covid, aides supprimées. . . pourquoi les ventes de vélos neufs sont en chute libre [www.lalsace.fr]

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Économie. Fin de l'euphorie post-Covid, aides supprimées. . . pourquoi les ventes de vélos neufs sont en chute libre ? [www.vosgesmatin.fr]

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