France telemarketing regulations impact Moroccan offshoring sector

New regulations in France, effective August 11, 2026, require businesses to obtain explicit, traceable, and revocable consent before conducting telemarketing calls to individuals. Under these rules, professionals must be able to demonstrate that a consumer has taken a positive action to accept calls; pre-checked boxes or general acceptance of terms and conditions are no longer sufficient.

This regulatory shift impacts the Moroccan offshoring sector, which provides significant services to the French market. While some estimates suggested up to 50,000 jobs could be exposed to these changes, the Moroccan Federation of Outsourcing Services indicates a more limited impact of approximately 10,000 jobs, noting that pure teleprospecting accounts for less than 15% of contact center activity.

In response to evolving global service trends, Morocco is pursuing its ‘Morocco AI 2030’ roadmap. The initiative aims to generate 100 billion dirhams in GDP value-added, create 50,000 jobs, and train or certify 200,000 talents by 2030, signaling a strategic shift from simple labor exportation toward high-level expertise and artificial intelligence.