French fashion brands Jennyfer and Naf Naf make retail comeback

Several defunct French ready-to-wear brands are making a comeback through acquisitions by other retail groups. The Groupe Beaumanoir has integrated the adolescent brand Jennyfer into its Vib's stores, which operate over 260 locations across France. Jennyfer has already returned to 50 stores with new products maintained at previous price points.

Additionally, the Groupe Beaumanoir announced that the brand Naf Naf will be available starting in September in approximately 300 La Halle stores and via the online retailer Sarenza. This trend of reviving established names through strategic buyouts aims to leverage brand nostalgia to attract new customers.