Fruit Attraction 2026 nears full occupancy as industry focuses on logistics

The Fruit Attraction trade fair is approaching its 2026 edition with nearly 100 percent occupancy. Director María José Sánchez highlighted that logistics and supply chains are becoming increasingly decisive for ensuring product quality, efficiency, and access to international markets.

The upcoming event is expected to cover 162,000 square meters of exhibition space, reflecting the sector's maturity and its need for strategic platforms to generate business and open new markets.

In conjunction with these industry developments, the company GRAMOFLOR has announced its participation in both Fruit Attraction and Iberflora. GRAMOFLOR intends to use these events to present new substrate solutions and products for the 26/27 campaign, strengthening commercial relationships within the horticultural and ornamental sectors.