Fruit Attraction 2026 to host global horticultural trade in Madrid

The 18th edition of Fruit Attraction is scheduled to take place from October 6 to 8, 2026, at IFEMA MADRID. Organized by IFEMA MADRID and FEPEX, the event serves as a strategic platform for the global horticultural trade, connecting Spanish exporters with importers from over fifty countries.

Key participants include Foodiverse, which reported a 2025 revenue of 384 million euros, and the Egyptian pavilion, which has seen a 24% increase in exhibitors. Egyptian companies are diversifying their offerings beyond traditional citrus and grapes to include avocados, blueberries, and raspberries. Other exhibitors, such as the Los Gallombares cooperative and Pelemix, will showcase sustainable production models and specialized agricultural substrates, respectively.