Fujiya announces Halloween-themed limited edition confectionery lineup

Fujiya has announced a new lineup of Halloween-themed limited edition confectionery products. Under the theme “A Merry Halloween Party,” the collection features festive packaging designs showcasing the brand’s mascot, Peko-chan, and her companions in various costumes.

The product range includes seasonal flavors and interactive elements across several major brands:

• Country Maam and Home Pie: Assortments featuring vanilla/butter and pumpkin flavors, with individual wrappers containing mini-games like mazes and spot-the-difference. • Milky Chocolate: Pumpkin pudding and apple pie flavored assortments. • Pop Candy: A variety pack including grape, apple, and cola flavors, featuring the brand’s first-ever black candy. • Sanrio Characters Chocolate: Stick chocolates shaped like popular Sanrio characters, including Hello Kitty, My Melody, Kuromi, Pompompurin, and Cinnamoroll.

Additional items include the “Country Maam Choko Mamire” with increased pumpkin powder content and various gift sets such as the Peko Halloween Mini Bag Gift and decorative tins for Peko Sablé cookies. The products are scheduled for release starting August 25, 2026.