Fujiya celebrates 116th anniversary with sales and giveaways

Fujiya is hosting a founding anniversary festival to commemorate 116 years since its establishment. The celebration includes several promotional phases starting November 1, 2026.

The first phase features a giveaway of 2027 Peko-chan themed schedule planners and acrylic charm pens for customers who spend 3,000 yen or more at Fujiya confectionery stores. A limited edition assortment of 16 baked goods in a custom cotton bag will also be released.

Subsequent sales include half-price campaigns on popular items. From November 14 to 16, souffle cheesecake and marron mont blanc will be discounted. From November 27 to 29, chocolate and white chocolate fresh cakes will be offered at half price. Additionally, Fujiya's donut specialty shops will hold a three-day half-price sale on plain milky donuts starting November 1.

A special anniversary set is available for pre-order through the official website, containing various sweets and exclusive items such as Arita ware bowls and retro Peko-chan soft vinyl figures.