Fujiya 116th anniversary celebrations

Overview

Fujiya is hosting a series of promotional events and sales across its nationwide locations in Japan to commemorate the 116th anniversary of its founding in Yokohama.

The celebrations begin on November 1, 2026, with a first phase featuring giveaways for customers who spend 3,000 yen or more, including 2027 Peko-chan themed schedule planners and acrylic charm pens. A limited-edition assortment of 16 baked goods in a custom cotton bag will also be available.

Subsequent phases include half-price sales on specific items. From November 14 to 16, soufflé cheesecake and marron mont blanc will be discounted to 268 yen. A second discount period from November 27 to 29 will feature chocolate and white chocolate fresh cakes at the same price. Additionally, donut specialty shops will hold a three-day half-price sale on plain milky donuts starting November 1. Special anniversary sets containing sweets and exclusive items, such as Arita ware bowls, are also available for pre-order.

Entities

Fujiya · Yokohama · Peko-chan

Timeline

1 day ago

[BUSINESS] 2 sources
Fujiya to hold 116th anniversary sale with half-price cakes
Fujiya is celebrating its 116th anniversary with a nationwide sale in Japan, featuring half-price cakes and limited-edition Peko-chan merchandise starting November 1, 2026.
5 days ago

[BUSINESS] 2 sources
Fujiya celebrates 116th anniversary with sales and giveaways
Fujiya is marking its 116th anniversary with a series of promotions, including half-price cakes and donuts, and limited-edition Peko-chan stationery giveaways.

Sources

animeanime.jp · fanfunfukuoka.nishinippon.co.jp · kobe-journal.com · lmaga.jp