Fujiya to offer half-price cakes during Silver Week

Fujiya is holding a three-day promotional campaign during the Silver Week holidays from September 21 to September 23, 2026. During this period, two popular cake items will be available at half price.

The discounted items include the ‘Marron Mont Blanc’, a long-selling chestnut dessert, and the ‘Choco Nama Cake (Small)’, a chocolate sponge cake. The price for each item will be reduced from the standard 537 yen to 268 yen (including tax).

The sale is subject to several conditions: items are available in limited quantities while supplies last, reservations are not accepted, and there is a purchase limit of four cakes per transaction. While most stores participate, some locations or Fujiya restaurants may have different availability or tax applications for dine-in services.