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4 clusters · 11 sources · 27 days · First seen · Last updated

Seasonal food promotions in Japan

Overview

Food service providers in Japan have implemented various seasonal and regional promotional campaigns. In late August, Zetteria introduced its ‘Moon Viewing Burger Fair’ across approximately 270 locations, offering several seasonal beef and shrimp-based burger options. Concurrently, Eataly launched its ‘Vacanze a Miyazaki’ promotion at five domestic locations, featuring ingredients such as ‘Hebesu’ citrus from Miyazaki Prefecture to complement premium chicken and beef burgers. By mid-September, major chains expanded seasonal offerings to coincide with the Silver Week holiday period. Pizza Hut Japan announced a ‘Moon Viewing Sale’ providing significant discounts, including up to 56% off takeout for select pizzas and a delivery promotion where the second pizza is discounted by up to 78%. Kappa Sushi continued its ‘Korean Spicy Festival’ with items such as seafood pancake nigiri and spicy shrimp, while also introducing a ‘Lucky Lottery Coupon’ campaign. Under this promotion, the first 500 daily customers can win free plates of premium ingredients, including Hokkaido scallops or medium fatty tuna. Other participating chains include Katsuya, which is offering free large rice portions, and Fujiya Restaurant, which is running a lottery at 28 locations where customers spending 3,000 yen can win meal vouchers, free drinks, or soft serve. As of September 19, 2026, Fujiya Restaurant has extended its lottery campaign across 28 locations, including Tokyo, Kanagawa, Saitama, Chiba, Gunma, Ibaraki, Osaka, and Hyogo. Additionally, in Gifu, the seafood izakaya Kirakuni. Gifu Tamamiya is hosting a daytime drinking campaign during the holiday period. Expanding on its Silver Week activities, Fujiya announced a three-day promotional campaign from September 21 to September 23, 2026. During this period, the ‘Marron Mont Blanc’ and the ‘Choco Nama Cake (Small)’ will be available at half price, reducing the cost from 537 yen to 268 yen per item.

Entities

Fujiya Restaurant · Zetteria · Miyazaki Prefecture · Kappa Sushi · Pizza Hut Japan

Timeline

  1. 7 days ago

    [BUSINESS] 2 sources
    Japanese businesses launch Silver Week dining promotions

    Japanese businesses, including Fujiya Restaurant and Kirakuni. Gifu Tamamiya, are launching special dining and drink promotions for the Silver Week holiday period.

  2. 7 days ago

    [BUSINESS] 2 sources
    Fujiya to offer half-price cakes during Silver Week

    Fujiya is offering a three-day half-price sale on its Marron Mont Blanc and Choco Nama Cake from September 21 to 23, 2026, during the Silver Week holiday period in Japan.

  3. 10 days ago

    [BUSINESS] 7 sources
    Japanese food chains launch Silver Week promotional campaigns

    Japanese food chains including Kappa Sushi, Pizza Hut, Katsuya, and Fujiya are launching various discount and lottery campaigns to celebrate the Silver Week holiday period.

  4. about 1 month ago

    [BUSINESS] 2 sources
    Zetteria and Eataly launch seasonal limited-time food promotions in Japan

    Zetteria has launched its seasonal Moon Viewing Burger Fair, while Eataly is running a Miyazaki-themed promotion featuring Hebesu citrus in premium burgers across five Japanese locations.

Sources

bg-mania.jp · corp.pizzahut.jp · dtimes.jp · kobe-journal.com · manetatsu.com · news.mynavi.jp · prtimes.jp · the-miyanichi.co.jp · tsukuba.goguynet.jp · weekly.ascii.jp · wwdjapan.com

This summary has been updated 3 times: see revision history