G-STAR 2026 to host pop-up store in Pangyo with KREAM collaboration

The G-STAR Organizing Committee has announced a collaboration with the trend trading platform KREAM to host a pop-up store at the Hyundai Department Store in Pangyo. This event serves as a precursor to G-STAR 2026, which is scheduled to take place from November 19 to 22 at BEXCO in Busan.

During the pop-up store, which runs from September 1 to September 6, the committee will unveil the new ‘Special Pass’. This bundle includes a BTC admission ticket, a collaboration keyring and promotion card featuring the webtoon ‘Yumi’s Cells’, and a KREAM voucher. Visitors to the pop-up can purchase these passes at early bird prices, offering up to a 33% discount.

The event aims to expand the scope of gaming content through partnerships with various industries, including mobility and webtoons. The pop-up will feature a Hyundai Motor Company sim-racing experience zone and displays of official merchandise. General BTC ticket reservations will begin on September 29 via the official G-STAR website, operating on a 100% pre-reservation basis.