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[SITUATION] · [QUIET] · [TECHNOLOGY]

5 clusters · 10 sources · 29 days · First seen · Last updated

South Korean gaming industry exhibitions and promotions

Overview

Following promotional activities in Pangyo, the South Korean gaming industry has significantly expanded its international presence. At the Tokyo Game Show (TGS) 2026 in Chiba, Japan, the number of participating South Korean companies rose to 127, more than doubling from the previous year. Minister of Culture, Sports and Tourism Choi Hwi-young and members of the National Assembly toured booths from major developers such as Nexon, Netmarble, NCSoft, Smilegate, and NHN to observe market reactions. Major developers are increasingly targeting the Japanese market by diversifying from mobile platforms to include PC and consoles, with a focus on the subculture genre. For example, NCSoft is testing new intellectual property with ‘Astrae Oratio’, a title set in a magical version of Tokyo that aims to move beyond traditional MMORPG formats.

Preparations for G-STAR 2026, scheduled for November 19–22 at BEXCO in Busan, have also progressed with the reveal of its exhibition layout. The event will introduce a ‘G-STAR Global Game Showcase’ in Exhibition Hall 2, featuring international developers such as Sega, Koei Tecmo, NetEase Games, and CD Projekt Red. Highlights include the South Korean debut of Sega’s ‘Total War: Warhammer 40,000’ and demonstrations of Koei Tecmo’s ‘Nioh 3’. CD Projekt Red will showcase Korean-voiced gameplay for ‘The Witcher 3: Wild Hunt – Songs of the Past’. Large exhibition spaces in Hall 1 will be occupied by companies including Krafton, HoYoverse, Google Play, and Webzen. The festival will also feature the G-CON 2026 conference, the Overwatch Champions Series Asia Stage 3 Grand Finals, an indie game showcase with 106 companies, and a new ‘G-STAR Investment Connect’ program to support startups.

Entities

BEXCO · Seongnam City · Seongnam Industry Promotion Agency · Korea Mobile Game Association · Pangyo

Timeline

  1. [TECHNOLOGY] 4 sources
    G-STAR 2026 reveals lineup and global showcase details

    G-STAR 2026 in Busan will feature a new Global Game Showcase with titles from Sega, CD Projekt Red, and Koei Tecmo, alongside major eSports tournaments and expanded indie developer support.

  2. [TECHNOLOGY] 3 sources
    South Korean gaming industry expands presence at Tokyo Game Show 2026

    South Korean officials and major game developers, including NCSoft and Nexon, showcased new titles and expanded market presence at Tokyo Game Show 2026, focusing on PC, console, and subculture genres.

  3. [TECHNOLOGY] 2 sources
    GXG 2026 gaming festival draws 43,000 visitors to Pangyo

    The GXG 2026 festival in Pangyo drew 43,000 visitors, featuring indie game exhibitions and export consultations that connected 82 Korean developers with 44 international buyers and publishers.

  4. [TECHNOLOGY] 2 sources
    Pangyo hosts GXG 2026 game culture festival and indie game expo

    The GXG 2026 festival and IndieCraft exhibition have launched in Pangyo, South Korea, combining game culture showcases with a major K-Game export consultation fair for global business.

  5. [TECHNOLOGY] 2 sources
    G-STAR 2026 to host pop-up store in Pangyo with KREAM collaboration

    The G-STAR Organizing Committee and KREAM are launching a pop-up store at Hyundai Department Store Pangyo to debut the G-STAR 2026 ‘Special Pass’ and cross-industry collaborative content.

Sources

biz.heraldcorp.com · gamevu.co.kr · incheonilbo.com · invenglobal.com · newstomato.com · sateconomy.co.kr · sportschosun.com · tfmedia.co.kr · world-today-journal.com · zdnet.co.kr

This summary has been updated 3 times: see revision history