Galicia targets MICE tourism growth ahead of Xacobeo 2027

The Foro MICE Galicia was held in Vigo to discuss strategies for expanding the meetings, incentives, conferences, and exhibitions (MICE) tourism sector in the region. Professionals gathered to analyze how to capture new events and leverage the international visibility of the Xacobeo 2027 celebrations.

Ana Trevisani, president of OPC Galicia, noted that nearly 500,000 people were linked to congresses and meetings in Galicia as of 2019. The current strategy focuses on strengthening promotion and coordination between businesses and administrations to utilize the region's infrastructure and identity.

Xosé Manuel Merelles, the Director of Tourism for Galicia, highlighted the unique value of the Camino de Santiago and announced that the Xunta is developing an incentive plan to attract conventions in anticipation of Xacobeo 2027. This initiative aims to de-seasonalize tourism and generate economic activity throughout the year. Additionally, the Convention Bureau Rías Baixas was presented to facilitate event organization and promotion within the province.