Geely launches brand experience project at Interlagos Festival

Chinese automaker Geely is launching a brand experience project at the Interlagos Festival. Designed by the agency Bullet, the two-story installation follows the creative concept ‘See the World in Full’ and focuses on sensory engagement through sight, hearing, touch, personalization, and smell.

Key features of the activation include the Geely EX5 model, which integrates with Spotify, and the Taste Garage, where participants can customize elements of the EX2 model. The experience also incorporates gamification through ‘G-Coins’, a virtual currency that visitors can exchange for exclusive branded merchandise. To assist with content creation, the space utilizes Meta Glasses smart eyewear.