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3 clusters · 10 sources · 20 days · First seen · Last updated

Geely EX2 concept debut and brand activation in Brazil

Overview

At the 2026 Interlagos Festival in São Paulo, Brazil, Geely showcased its electric EX2 hatchback customization studies, the EX2 Street and the EX2 Track. The EX2 Track was presented as a radical design exercise featuring a racing cockpit with a half-cage, specialized suspension, and a stripped-down interior for weight reduction. While these models serve as studies for potential customization, Geely has not announced plans for mass production.

In addition to the vehicle displays, Geely launched a brand experience project designed by the agency Bullet. Under the creative concept ‘See the World in Full’, the two-story installation focuses on sensory engagement through sight, hearing, touch, personalization, and smell. The activation includes the Geely EX5 model, which integrates with Spotify, and a ‘Taste Garage’ where participants can customize elements of the EX2 model. The experience also utilizes gamification through ‘G-Coins’, a virtual currency exchangeable for branded merchandise, and incorporates Meta Glasses smart eyewear to assist with content creation.

Entities

Geely · Interlagos · Eduardo Bernasconi · Mercato Mata Città · Abarth

Timeline

  1. 16 days ago

    [BUSINESS] 2 sources
    Geely launches brand experience project at Interlagos Festival

    Geely is debuting a sensory-focused brand experience at the Interlagos Festival, featuring interactive vehicle displays and gamified rewards.

  2. 18 days ago

    [BUSINESS] 8 sources
    Geely and Abarth debut concept vehicles at Interlagos Festival

    Geely and Abarth debuted new concept vehicles at the Interlagos Festival in Brazil, featuring the EX2 Track electric hatch and the Pulse Scorpionissima SUV design study.

  3. about 1 month ago

    [BUSINESS] 2 sources
    Geely to debut EX2 Street and EX2 Track concepts at Festival Interlagos

    Geely to unveil the EX2 Street and EX2 Track electric concept cars at the Festival Interlagos 2026 in São Paulo.

Sources

autoappassionati.it · automaistv.com.br · clubalfa.it · emmepress.com · motor1.uol.com.br · omnifurgone.it · portalnine.com.br · revistalivemarketing.com.br · teleradiosciacca.it · viagemegastronomia.com.br

This summary has been updated 1 time: see revision history