Gen Z embraces 'nonna maxxing' lifestyle

Gen Z has launched a cultural trend dubbed “nonna maxxing,” where young people adopt the habits of an Italian grandmother (nonna). The practice emphasizes cooking real food from scratch, eating seasonally, sharing long, unhurried meals with family and friends, and integrating natural movement such as walking to markets, gardening, and dancing while cooking. It also includes purposeful rest similar to the Italian riposo and tactile hobbies like knitting and gardening, all aimed at reducing screen time.

Proponents say the lifestyle offers health benefits: fresher, less processed meals aligned with the Mediterranean diet improve nutrition, while slower, mindful eating lowers stress and helps regulate portion sizes. The trend reflects a broader desire among Gen Z for analog, community‑focused living that blends traditional Italian customs with modern well‑being goals.