Genesis GV60 Magma EV launches at $71,495 with 641 hp

The 2027 Genesis GV60 Magma is the luxury brand's first high‑performance electric SUV, delivering 641 hp through an all‑wheel‑drive powertrain. It is priced at $71,495 in the United States, roughly $4,000 more than the Hyundai Ioniq 5 N and well below early estimates of $80,000.

The model features exclusive drive modes—Boost, Drift, GT, Sprint—and simulated engine sounds with virtual gear shifts. Inside, the cabin offers a Bang & Olufsen sound system, suede headliner, 10‑way memory front seats, and bespoke stitching. The GV60 Magma will initially be sold only in California, New Jersey and New York.