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Genesis expands Magma performance, EV lineup and luxury

Overview

Genesis continues to expand its high-performance and electric vehicle portfolio through the Magma series and strategic motorsport participation. Following the May 2026 debut of the Magma performance series and the brand’s participation in the 24 Hours of Le Mans, the company has focused on diversifying its luxury and electrified offerings. In September 2026, the brand provided further details on its upcoming models. The flagship GV90 electric SUV, based on the Neolun Concept, is slated for a second-half 2026 launch in South Korea, North America, and Europe. Utilizing the eMP platform and a 123.5 kWh battery, the GV90 Neolun is positioned as a top-tier luxury model. It features the ‘Neolun Arch Gate’—a B-pillarless coach door system—and an ‘Executive Suite’ four-seat VIP lounge configuration. The interior incorporates traditional Korean elements, such as a wood veneer floor with a radiant heating system inspired by Ondol. The vehicle features the Pleos Connect infotainment system, which includes an extendable OLED cinematic display. While driving, the screen measures approximately 23.6 inches, but it can expand to 24.6 inches in ‘Media Home’ mode when parked, allowing passengers to access streaming services. This movement is achieved via a brushless motor and rack-and-pinion mechanism that raises the screen 90mm, increasing the usable viewing area by approximately 70%. To ensure safety, the screen automatically retracts if the vehicle moves to allow for proper airbag deployment. This experience is supported by a Bang & Olufsen Premier 3D Sound System with 25 speakers. Regarding commercial performance, the GV80 has surpassed 100,000 total units sold, achieving an annual sales record of 25,444 units by mid-2025. Furthering the Magma program, Genesis unveiled the G90 Wingback Concept and demonstrated its high-performance vision at the Tutto Bene Hillclimb in Italy, debuting the Magma GT Concept and the 1,100-horsepower X Skorpio Concept.

Entities

Genesis · Hyundai Motor Group · GV90 · San Francisco · Bang & Olufsen

Claims

What the coverage asserts, and how many sources carry each claim.

Coverage disagrees

Sources make claims that cannot both be true. CLSTR reports the disagreement; it does not decide who is right.

  • "The seven-seat model has an estimated range of approximately 310 to 311 miles." www.motor1.com · www.thedrive.com

    vs

    "The GV90 standard 7-seater model has an estimated range of 500km on a single charge." www.newstomato.com · zdnet.co.kr

    The claims provide different estimated ranges for the seven-seat model (310-311 miles vs 500km).

  • "The dual-motor system produces 490 kW (approximately 657 to 666 hp) and 800 Nm of torque." www.electric-rides.de · stuffmagazine.fr · planetared.com

    vs

    "The GV90 is equipped with a 123.5 kWh battery and dual electric motors producing 657 horsepower and 590 lb-ft of torque." www.motor1.com · www.thedrive.com

    The claims provide conflicting torque values for the dual-motor system (800 Nm vs 590 lb-ft).

Timeline

  1. [BUSINESS] 2 sources
    Genesis marks GV80 sales milestone and unveils GV90 display tech

    Genesis reports strong sales for the GV80 SUV and introduces advanced cinema-like OLED display technology for the GV90 model.

  2. [TECHNOLOGY] 3 sources
    Genesis GV90 features retractable dashboard screen for entertainment

    The Genesis GV90 flagship electric SUV features a retractable dashboard screen that expands its viewing area by 70% when parked, enabling a cinematic streaming experience.

  3. [BUSINESS] 2 sources
    Genesis targets luxury EV market with flagship GV90 SUV

    South Korea's luxury EV market is surging, with high-end registrations up 2.6 times. Genesis is set to launch the GV90 flagship SUV to compete with new electric models from Bentley, BMW, and Volvo.

  4. [TECHNOLOGY] 4 sources
    Genesis GV90 features pop-up OLED cinematic display

    The Genesis GV90 electric SUV features a pop-up 24.6-inch OLED display and a 25-speaker Bang & Olufsen system, turning the cabin into a mobile cinema when parked.

  5. [BUSINESS] 3 sources
    Genesis to launch GV80 hybrid SUV next month

    Genesis plans to launch the GV80 hybrid SUV next month, with an expected entry price of approximately 80 million Korean won, targeting competitors like the Lexus RX.

  6. [BUSINESS] 2 sources
    Genesis unveils Magma GT supercar concept amid racing uncertainty

    Genesis has unveiled the Magma GT Concept supercar, but its plans to enter the IMSA racing series in the US are currently on indefinite pause due to business viability concerns.

  7. [BUSINESS] 2 sources
    Genesis debuts X Skorpio off-road concept in Italy

    Genesis debuted its X Skorpio extreme off-road concept and Magma GT at the Tutto Bene Hillclimb in Italy, featuring a 1,100-horsepower V8 engine and specialized desert-racing design.

  8. [BUSINESS] 3 sources
    Harman Korea brings Bang & Olufsen sound system to Genesis GV90

    Harman Korea is bringing a Bang & Olufsen Premier 3D Sound System to the Genesis GV90 flagship electric SUV, featuring 25 speakers and immersive virtual venue technology.

  9. [BUSINESS] 8 sources
    Genesis unveils Magma GT and X Skorpio concept cars in Italy

    Genesis debuted the road-driving capabilities of its Magma GT and X Skorpio concept cars at the Tutto Bene Hillclimb in Italy, showcasing its high-performance and extreme off-road visions.

  10. [BUSINESS] 6 sources
    Genesis unveils G90 Wingback Concept grand tourer wagon

    Genesis unveiled the G90 Wingback Concept at Le Castellet, transforming its flagship sedan into a high-performance grand tourer wagon under the Magma program.

  11. [BUSINESS] 6 sources
    Genesis showcases flagship GV90 electric SUV

    Genesis is hosting a special exhibition for its flagship GV90 electric SUV, highlighting its B-pillarless coach doors and a pop-up 24.6-inch OLED cinematic display.

  12. [BUSINESS] 2 sources
    Genesis unveils GV90 electric SUV teaser and GV70 Hybrid details

    Genesis reveals teasers for the upcoming GV90 luxury electric SUV and provides new spy shots of the GV70 Hybrid prototype.

  13. [BUSINESS] 3 sources
    Genesis expands electric lineup with GV60 Magma and GV90

    Genesis unveils the high-performance GV60 Magma electric SUV and showcases the extensive color customization options for its flagship GV90 electric model.

  14. [BUSINESS] 3 sources
    Genesis, Lexus, and Mazda announce major vehicle updates

    Genesis debuts its X Gran Berlinetta concept on real tracks, while Lexus prepares an NX SUV restyling and Mazda announces a major overhaul of its SUV lineup to boost sales.

  15. [TECHNOLOGY] 2 sources
    Genesis introduces first panoramic roof airbag in GV90

    Genesis has launched the first panoramic roof airbag in the GV90, designed to deploy in 0.8 seconds to protect passengers from head impacts and glass debris during accidents.

  16. [BUSINESS] 2 sources
    Genesis prepares September launch for first GV80 Hybrid model

    Genesis is set to launch the GV80 Hybrid in South Korea this September, featuring a 352-horsepower 2.5T engine and improved fuel efficiency.

  17. [BUSINESS] 3 sources
    Genesis expands luxury bespoke program to US with GV90 SUV

    Genesis is expanding its 'One of One' bespoke customization program to the US, led by the flagship GV90 electric SUV, which recently achieved a re-certified driving range of 504km.

  18. [BUSINESS] 3 sources
    Genesis announces 2027 updates for GV80 Hybrid and G90

    Genesis is expanding its luxury offerings for 2027 with a new GV80 Hybrid featuring a 347-hp powertrain and a redesigned G90 flagship sedan.

  19. [BUSINESS] 2 sources
    Genesis showcases GV60 electric SUV on Alta Valtellina itinerary

    Genesis presents a summer electric driving itinerary in Italy's Alta Valtellina region featuring the GV60 C-SUV, traversing routes from Milan to Bormio and Livigno.

  20. [BUSINESS] 5 sources
    Genesis unveils GV90 flagship electric luxury SUV

    Genesis unveiled the GV90, a flagship electric luxury SUV, in San Francisco. It features a 123.5 kWh battery, 657 hp, and innovative coach doors without a B-pillar, aiming for a 2027 market release.

  21. [BUSINESS] 20 sources
    Genesis unveils GV90 flagship luxury electric SUV

    Genesis unveiled the GV90, a flagship luxury electric SUV built on the new eMP platform, featuring advanced coach doors, high-performance dual motors, and cutting-edge OLED display technology.

  22. [BUSINESS] 18 sources
    Genesis unveils GV90 flagship electric SUV

    Genesis unveiled the GV90 flagship electric SUV, featuring a B-pillarless coach door design, a world-first roof airbag, and high-performance dual motors to compete in the ultra-luxury segment.

  23. [BUSINESS] 75 sources
    Genesis unveils GV90 flagship electric SUV

    Genesis has unveiled the GV90, a flagship electric SUV featuring a B-pillar-less Neolun variant with coach doors, a 123.5 kWh battery, and 666 hp, targeting the ultra-luxury market by 2027.

  24. [BUSINESS] 12 sources
    Genesis unveils first hybrid system for GV80 SUV

    Genesis introduces its first hybrid powertrain via the GV80 Hybrid, featuring a 2.5L turbo system and liquid-cooled battery technology designed to mimic electric vehicle performance and efficiency.

  25. [BUSINESS] 7 sources
    Genesis GV60 Magma EV launches at $71,495 with 641 hp

    Genesis unveils the 2027 GV60 Magma EV, a 641‑hp luxury SUV priced at $71,495, available first in CA, NJ and NY, with unique drive modes and premium interior.

  26. [BUSINESS] 2 sources
    Genesis GV60 Magma priced at €86,900 for Dutch launch

    Genesis GV60 Magma launches in the Netherlands at €86,900, offering 650 hp, 0‑100 km/h in 3.4 s, 425 km range, and premium pricing above rivals.

  27. [BUSINESS] 7 sources
    Genesis GV90 Luxury Electric SUV Set for Launch Amid Brand Expansion

    Genesis will launch the GV90, a large luxury electric SUV with gull‑wing doors, 110 kWh battery and 560 km range, while also assessing a lower‑priced EV below the GV60.

  28. [BUSINESS] 2 sources
    Genesis launches 'Magma X GMR' exhibition featuring GMR-001 hypercar and GV60 Magma in Hanam, South Korea

    Genesis ran a month‑long “Magma X GMR” exhibition in Hanam, South Korea, featuring the GMR‑001 hypercar replica, a racing simulator, and the GV60 Magma electric performance model, with a new test‑drive program

  29. [TECHNOLOGY] 2 sources
    Genesis GV60 Magma joins Nürburgring Track Taxi program

    Genesis adds the 650‑hp GV60 Magma EV to the Nürburgring Track Taxi fleet, joining G70 sedans; rides cost ~€140 and the model launched in Australia at AUD 130k.

  30. [TECHNOLOGY] 2 sources
    Genesis launches Electrified GV70 electric SUV in Italy

    Genesis unveiled the Electrified GV70 in Italy, a 490 hp electric SUV with up to 479 km range, fast 800 V charging, a 27‑inch OLED screen, and prices from €69,900 to €78,700.

  31. [TECHNOLOGY] 2 sources
    Genesis unveils 2026 GV60 Sport EV with larger battery and power boost

    Genesis' 2026 GV60 Sport EV gets a larger 84 kWh battery, 429‑hp output, retuned suspension, 27‑inch OLED screen, and 18‑minute fast‑charging, priced around US$84,500.

  32. [TECHNOLOGY] 2 sources
    Genesis showcases hydrogen fuel‑cell truck and exoskeletons at Le Mans

    Genesis used a hydrogen fuel‑cell truck and a Hyundai/Kia exoskeleton at Le Mans, cutting crew fatigue and showcasing zero‑emission logistics, plus unveiled a steering‑by‑wire Box Buggy for paddock transport.

  33. [TECHNOLOGY] 3 sources
    Genesis unveils 800‑hp Magma GT Concept to challenge Porsche and Ferrari

    Genesis presented the 800‑hp Magma GT Concept, a V8‑hybrid supersport car aimed at Porsche and Ferrari, marking the Korean brand’s push into high‑performance territory.

  34. [SPORTS] 2 sources
    Genesis Magma Racing adds French driver Paul‑Loup Chatin as ambassador and unveils GT3 concept

    French driver Paul‑Loup Chatin joins Genesis Magma Racing as a Lorige ambassador for the GMR‑001 Hypercar, while Genesis unveils a new Magma GT3 race car concept at Le Mans.

  35. [TECHNOLOGY] 2 sources
    Genesis Magma GT3 Concept Debuts at 2026 Le Mans

    Genesis unveiled the Magma GT3 Concept at the 2026 Le Mans, showcasing new aerodynamics and linking race tech to future road models, alongside its Hypercar entry.

  36. [BUSINESS] 4 sources
    Genesis Magma GT3 Concept debuts at 2026 Le Mans endurance race

    Genesis unveiled the purpose‑built Magma GT3 Concept at the 2026 Le Mans endurance race, using the event to test new tech and boost its European market expansion.

  37. [SPORTS] 2 sources
    Genesis completes debut at Le Mans 24 Hours, finishes 13th in hypercar class

    Genesis debuted at Le Mans 24 Hours, finishing 13th after its #19 car completed 372 laps; the #17 car retired while running near the front, providing data for future high‑performance models.

  38. [BUSINESS] 3 sources
    Genesis unveils Magma GT and GT3 concepts at Le Mans

    Genesis unveiled the Magma GT luxury concept and the GT3 race‑car study at Le Mans, highlighting performance‑focused design and a partnership with Hyundai Motorsport.

  39. [BUSINESS] 12 sources
    Genesis unveils Magma GT3 Concept at 2026 Le Mans, signaling luxury‑performance push

    Genesis revealed its Magma GT and GT3 concepts at Le Mans, showcasing a hybrid supercar and a GT3‑spec race study, while outlining a European expansion and a high‑performance GV60 launch.

  40. [BUSINESS] 2 sources
    Genesis unveils Magma performance series with high‑output GV60 electric SUV

    Genesis, Hyundai’s luxury brand, launched the Magma performance line, debuting the GV60 Magma electric SUV with 650 hp, 0‑100 km/h in about 3 seconds, priced from €85,990.

Sources

7news.com.au · adginforma.it · affaritaliani.it · alvolante.it · amica.de · android.hdblog.it · antaranews.com · apach57.fr · arstechnica.com · assodigitale.it · auto-swiat.pl · autoappassionati.it · autoblog.it · autoblog.nl · autocar.jp · autodevot.com · autoevolution.com · autofreak.com · autogaleria.pl · autogids.be · autoherald.co.kr · autoinsider.nl · autointernationaal.nl · autojosh.com · automaistv.com.br · automobilemagazine.com.tr · autopapo.com.br · autoplus.fr · autosport.pt · autotimes.co.kr · autotribune.co.kr · avtomanija.com · bild.de · biz.heraldcorp.com · blick.ch · bmwblog.com · cagliarilivemagazine.it · cagliarilivetv.it · caradisiac.com · caranddriver.com · carpages.ca · carpro.com · chasingcars.com.au · clubalfa.it · cnmo.com · cnn.gr · commercialvehiclecontracts.co.uk · conexaoautomotivabr.com

This summary has been updated 27 times: see revision history