Genshin Impact and McDonald’s Japan announce limited-time collaboration

HoYoverse and McDonald’s Japan have announced their first collaboration featuring the open-world RPG Genshin Impact. The promotion is scheduled to run from November 18 to December 8, 2026.

The campaign features characters Varesa and Escoffier, who are associated with food in the game. These characters will appear on special packaging for Teriyaki Mac Burgers and Double Teriyaki Mac Burgers at McDonald’s locations across Japan.

Through the My McDonald’s Rewards program, customers can redeem points for exclusive in-game items. A bundle costing 300 points includes the “Wings of Leisure” wind glider, a “Meat-thick Fight Burger” dish and recipe, and a “Festival & Supreme Taste” namecard. Additionally, smartphone wallpapers featuring the characters can be obtained for 100 points each via the McDonald’s app.

McDonald’s Japan is also hosting giveaways on X to award 100 winners with 1,000 yen McDonald’s gift cards featuring original Genshin Impact designs.