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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 7 sources · 6 days · First seen · Last updated

Fast food industry seasonal promotions in Asia

Overview

Major food service brands in Taiwan and Japan have initiated various seasonal promotions and menu updates. In Taiwan, McDonald’s launched an Avocado Series and promotional coupons, while Pizza Hut and KFC participated in the “11.11 Carnival Food Festival” with discounted items. In Japan, the yakiniku chain Gyushige introduced a “Korean Fair” featuring specialized dishes and updated menu options.

Following these general promotions, McDonald’s Japan announced a specific limited-time collaboration with the video game Genshin Impact. Running from November 18 to December 8, 2026, the campaign features themed packaging for Teriyaki Mac Burgers and offers exclusive in-game items and digital rewards through the My McDonald’s Rewards program.

Entities

Genshin Impact · Gyushige · HoYoverse · COGNOSPHERE · McDonald’s Japan

Timeline

  1. [CULTURE] 5 sources
    Genshin Impact and McDonald’s Japan announce limited-time collaboration

    Genshin Impact and McDonald’s Japan are launching a collaboration from November 18 to December 8, 2026, featuring character-themed burger packaging and exclusive in-game rewards.

  2. [BUSINESS] 2 sources
    Fast food chains launch seasonal promotions and menu updates

    McDonald’s, Pizza Hut, KFC, and Gyushige are rolling out seasonal food promotions, including limited-time menu items and significant discounts in Taiwan and Japan.

Sources

appbank.net · apress.jp · dexerto.com · folgefonnsenteret.no · getnews.jp · news.denfaminicogamer.jp · sportskeeda.com