Ghost lashes trend embraces minimalist, natural eye makeup

A new beauty trend known as ‘ghost lashes’ is gaining popularity, characterized by a minimalist approach that moves away from traditional heavy mascara and voluminous lashes. This ‘no-makeup makeup’ style emphasizes an ethereal, soft-focus look, often leaving lashes completely natural or using clear gloss instead of black formulas.

The trend gained significant visibility following Zendaya’s appearance at The Odyssey premiere in New York. Her makeup artist, Ernesto Casillas, utilized Prada Beauty to create a look focused on glowing, sun-kissed skin and natural lashes rather than dramatic eye definition.

Industry experts note that when eye makeup is kept subtle, attention often shifts to other features like the lips or cheeks. While the trend favors a bare look, some brands are responding with products designed for subtle definition rather than high drama, such as Jones Road’s Minimalist Defining Mascara.