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Prada Beauty

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Latest: False eyelashes and press-on trends gain popularity

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Zendaya as Prada Beauty ambassador

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Latest: Zendaya debuts new pixie cut at New York Fashion Week

In late July 2026, Prada Beauty announced actress Zendaya as the global ambassador for its Paradoxe Sweet Chemistry fragrance. The campaign, directed by filmmaker Barry Jenkins, was filmed in various locations across Mex

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