Global non‑alcoholic aperitif market tops $11 billion

Analyses released at the “Mindful Aperitivo con Limonzero” event show the worldwide market for No‑Low alcohol products has exceeded $11 billion. The growth is driven by the “mindful drinking” trend, with younger consumers preferring quality experiences over alcohol content. In Italy, NielsenIQ data indicate 63 % of consumers now choose alcohol‑free aperitifs.

Micaela Pallini, president and CEO of the Roman distillery Pallini, said the sector is expanding rapidly: “Dal 2024 al 2025 la crescita del settore degli spirits analcolici è stata del 65 %.” Pallini itself grew 95 % last year and expects more than 50 % growth this year, buoyed by strong demand from the United States and early orders from large retailers.