Global smartphone market average price to hit $565 in 2026

Omdia forecasts that the global smartphone market will see shipments fall by 12.2% in 2026 to about 1.093 billion units, while the average selling price (ASP) rises sharply from $467 in 2025 to $565 in 2026 – a 21% jump and a record‑high increase. The surge is driven by sharply higher component costs, especially DRAM and NAND flash memory, which rose more than 80% quarter‑on‑quarter in early 2026.

Vendors are shifting away from low‑cost, high‑volume models toward mid‑to‑high‑end portfolios to protect margins. Emerging markets that rely on budget devices – Africa, the Middle East and Latin America – are expected to feel the steepest demand decline, while premium‑focused developed markets should see milder shipment drops. Omdia noted, “The smartphone industry is currently going through a period of significant disruption, as vendors work to manage short‑term component cost pressures as effectively as possible.”