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Globo ends contracts with ex‑BBB stars Jonas Sulzbach and Alberto Cowboy
TV Globo announced that the six‑month contracts of former Big Brother Brasil participants Jonas Sulzbach and Alberto Cowboy will not be renewed and will expire on Friday, 31 July 2026. The agreements covered both their artistic participation in BBB 26 and commercial representation by Globo’s digital‑marketing agency ViU. The decision was described as amicable by columnists. After the show, Jonas secured advertising campaigns for iFood, Ademicon and Globoplay, while Alberto did not obtain any further commercial work. Globo renewed the contracts of five other members of the “Pipoca” group – Milena Moreira, Samira Sagr, Chaiany Andrade, Marciele Albuquerque and Maxiane Rodrigues – but let the two veterans go. Earlier, contracts of other ex‑BBB participants such as Jordana Morais had already been terminated. The network is already preparing the next edition of the reality, BBB 27, slated to launch in January 2027.
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Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 3 SOURCES] TV Globo decided not to renew the six‑month contracts of Jonas Sulzbach and Alberto Cowboy, which end on 31 July 2026. www.areavip.com.br
- [● 3 SOURCES] The contracts included both artistic participation in BBB 26 and commercial representation by ViU, Globo’s digital‑marketing agency. www.areavip.com.br
- [● 2 SOURCES] Contracts of other ex‑BBB participants such as Jordana Morais had already been terminated earlier.
- [● 2 SOURCES] Globo renewed the contracts of five other Pipoca members: Milena Moreira, Samira Sagr, Chaiany Andrade, Marciele Albuquerque and Maxiane Rodrigues.
- [● 2 SOURCES] Globo is preparing BBB 27, scheduled to launch in January 2027.
- [● 3 SOURCES] The decision not to renew the contracts was described as amicable by columnists. www.areavip.com.br
- [● 3 SOURCES] Jonas Sulzbach took part in advertising campaigns for iFood and Ademicon after BBB 26. www.areavip.com.br
- [● 3 SOURCES] Alberto Cowboy did not secure any advertising campaigns after BBB 26. www.areavip.com.br