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2 clusters · 2 sources · 13 days · First seen 14 days ago · Last updated about 23 hours ago

Globo contract terminations for BBB 26 participants

Overview

TV Globo has ended commercial and artistic contracts with several former participants of Big Brother Brasil 26. The network announced that the six-month agreements for Jonas Sulzbach and Alberto Cowboy would expire on July 31, 2026. These contracts included artistic participation in the reality show and commercial representation through Globo’s digital-marketing agency, ViU.

While Globo renewed contracts for five other members of the “Pipoca” group, it opted not to renew the agreements for Sulzbach, Cowboy, and Jordana Morais. This move is described as part of a strategic shift by the broadcaster to maintain a leaner group of names for post-show advertising campaigns and commercial representation. Although these individuals no longer have official partnerships with the network, they remain free to pursue independent brand deals.

Entities

Alberto Cowboy · Jonas Sulzbach · Big Brother Brasil · Rede Globo · Ana Paula Renault

Timeline

about 23 hours ago

[CULTURE] 2 sources
Rede Globo ends commercial contracts with three BBB 26 participants
Rede Globo will not renew commercial representation contracts for Big Brother Brasil 26 participants Alberto Cowboy, Jonas Sulzbach, and Jordana as part of a new strategic approach.
14 days ago

[CULTURE] 4 sources
Globo ends contracts with ex‑BBB stars Jonas Sulzbach and Alberto Cowboy
TV Globo will not renew the six‑month contracts of ex‑BBB stars Jonas Sulzbach and Alberto Cowboy, ending on 31 July 2026; Jonas had post‑show ad work, Alberto did not, while other Pipoca members kept contracts

Sources

psychotherapy.org.uk · terra.com.br