Globo partners with Time Brasil TV to promote Olympic sports

Globo has established an exclusive partnership with Time Brasil TV to promote the Brazilian Olympic movement. Announced during the COB Expo in São Paulo, the agreement extends through 2032, covering the upcoming Olympic cycles for Los Angeles 2028 and Brisbane 2032.

The collaboration aims to increase the visibility and engagement of Brazilian athletes through a multiplatform approach. Content will be distributed across all Globo platforms, including TV Globo, Sportv, ge.globo, and Globoplay. The digital platform ge.globo will serve as the digital home for Time Brasil TV content.

Strategic pillars of the deal include content production, distribution, social media engagement, and the development of commercial opportunities such as branded content. Play9 Content Group will act as a strategic partner, focusing on content production and engagement through digital influencers. Paulo Marinho, president of Globo, stated the goal is to strengthen the ties between the public and the daily lives of Olympic athletes.