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2 clusters · 8 sources · 11 days · First seen · Last updated

Globo strategic media partnerships

Overview

The Brazilian media company Globo has entered into several strategic partnerships to expand its content production and distribution capabilities.

In early October 2026, Globo announced an exclusive partnership with Time Brasil TV to promote the Brazilian Olympic movement. This agreement, which extends through 2032, covers the Los Angeles 2028 and Brisbane 2032 Olympic cycles. The collaboration utilizes a multiplatform approach across Globo’s television and digital services to increase athlete visibility. Play9 Content Group will serve as a strategic partner for content production and digital influencer engagement.

Shortly thereafter, Globo established a partnership with Endemol Shine Brasil to develop non-scripted intellectual property. This collaboration aims to create entertainment formats with both local relevance and global appeal, building on previous successes like ‘Big Brother Brasil’. Under this agreement, Globo maintains priority exploitation rights for new formats, while Endemol Shine Brasil manages international expansion through the Banijay Entertainment network.

Entities

Globo · Banijay Entertainment · Paulo Marinho · Comitê Olímpico do Brasil · Amauri Soares

Timeline

  1. [BUSINESS] 6 sources
    Globo and Endemol Shine Brasil partner for non-scripted IP

    Globo and Endemol Shine Brasil have formed a strategic partnership to develop non-scripted entertainment IP for local and global markets, leveraging Banijay Entertainment’s international distribution network.

  2. [SPORTS] 2 sources
    Globo partners with Time Brasil TV to promote Olympic sports

    Globo has signed an exclusive partnership with Time Brasil TV through 2032 to boost the visibility of Brazilian Olympic sports across all its digital and broadcast platforms.

Sources

advanced-television.com · c21media.net · diariodoestadogo.com.br · masdar.ae · pipocamoderna.com.br · terra.com.br · variety.com · world-today-news.com