Globo postpones 'Por Você' premiere by one week

The new 7 p.m. Brazilian telenovela "Por Você" will debut on Globo one week later than planned. The delay follows eight interruptions to the current storyline caused by the FIFA World Cup, giving the production team additional time to complete the script by novelist Maria Helena Nascimento. The series, produced by Dino Cantelli and Juliana Peres, follows childhood friends Isabela and Juli in the fictional Vila Maravilha, exploring themes of class, motherhood, and professional ambition. The postponement is expected to smooth the launch schedule and maintain audience ratings.

The adjustment adds a week of work for the writers and crew, extending the projected 28‑week production timeline. Viewership data show the preceding program averaging 19.35 points across 142 episodes.