Globo reaches record audience for Brasileirão

Globo has reported record-breaking audience figures across its various platforms following the first 22 rounds of the 2026 Brasileirão. The broadcaster reached 121.8 million people through its open TV channels, Sportv, Premiere, and GE TV.

Data indicates that Globo captured 91% of the total audience reached by Brasileirão transmissions, with 41% of that audience accessing the content exclusively through its platforms. In comparison to its primary open TV competitor, Globo's reach was 91% higher. When compared to free streaming services, the reach was 724% higher, and it was 541% higher than paid streaming competitors.

Furthermore, all 22 of the highest-rated matches recorded so far were broadcast by TV Globo. On subscription television, the Sportv and Premiere channels led the audience share 89% of the time among paid channels.