Goiânia, Ubatuba and Sorriso launch initiatives against child sexual abuse in May campaign

Municipal authorities in three Brazilian cities staged public actions on 20 May as part of the national "Maio Laranja" (May Orange) campaign to combat sexual abuse and exploitation of children and adolescents.

In Goiânia, the city’s Secretariat for Women, Social Assistance and Human Rights organized a seminar attended by about 120 participants, including police, health officials and civil‑society representatives. Speakers emphasized prevention, humane assistance, reporting mechanisms and prosecutorial responsibility, and highlighted the role of the Federal Highway Police in monitoring routes used for exploitation.

Ubatuba’s municipal chamber hosted a seminar focused on digital risks, with experts describing online grooming, the new Digital Child Statute (Law 15.211/2025) and safeguards such as age‑verification tools and "privacy by design". The event underscored the need for coordinated action among social services, the Tutelary Council and families.

In Sorriso, the Secretariat of Social Assistance carried out a city‑wide "adesivaço"—the distribution of stickers at high‑traffic spots along the BR‑163 highway, shopping centers and fuel stations—to visualise the protection network and encourage the public to report suspected abuse via the national Disque 100 hotline.

All three initiatives aim to strengthen community awareness, improve inter‑agency coordination and foster early detection of abuse, reinforcing Brazil’s ongoing effort to protect minors.