Goiás artisanal beer market poised for growth, Sebrae report finds

A new Sebrae Goiás briefing highlights rapid expansion of the state's artisanal beer sector. The report notes that Goiás hosts 38 registered micro‑breweries and 397 distinct labels, and it recommends leveraging regional ingredients such as pequi, baru and native honey to differentiate products. Consumer trends show rising demand for lighter, low‑alcohol and gluten‑free options, as well as experiential venues like brewpubs that blend tasting with tourism.

The briefing places the local outlook within a global context: the worldwide craft‑beer market was valued at US$113.58 billion in 2025 and is projected to reach US$290.55 billion by 2034, growing at over 11 % annually. Brazil ranks third globally in total beer production, behind China and the United States, with more than 1,954 breweries nationwide. The document also stresses the role of digital tools, including artificial‑intelligence‑driven demand forecasting and sustainable practices, in helping small brewers compete.

The report is offered free by Sebrae Goiás to support entrepreneurs seeking to capitalize on these trends, emphasizing the economic and cultural benefits of a strong regional craft‑beer identity.