Gold markets see shifts in consumer trends in UAE and India

Gold markets in the United Arab Emirates and India are seeing shifts in consumer behavior driven by price fluctuations and economic considerations.

In the UAE, specialists at the Middle East Watch and Jewellery Show report a growing trend toward ‘wearable bullion.’ Consumers are increasingly purchasing 24-karat gold necklaces and bracelets that serve a triple purpose: as adornment, savings, and investment. These products often feature decorative designs or engravings, such as Quranic verses, distinguishing them from traditional gold bars while maintaining high purity.

In India, high domestic prices are influencing purchasing patterns ahead of the festive and wedding seasons. While gold prices remain high, retailers are observing increased demand for lightweight jewellery and lower-carat products as consumers manage their budgets. Additionally, gold exchanges are being utilized to help manage upfront costs, and consumers are increasingly opting for designs that allow them to maintain traditional customs without excessive spending.