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7 clusters · 26 sources · 40 days · First seen · Last updated

Indian gold demand and shifting consumer trends

Overview

The Indian gold market continues to experience robust demand despite government efforts to manage the national trade deficit. Although the government increased customs duties on gold from 6 to 15 percent in May to mitigate economic pressure, the impact has been limited. Gold imports doubled in July, rising to an estimated 40-45 tonnes from 20 tonnes in June, while companies like Titan reported a 63 percent profit increase in the second quarter driven by jewelry sales. This sustained demand and rising valuations have further accelerated the gold loan sector.

As of late September 2026, precious metal markets are experiencing significant fluctuations. In major Indian cities such as Delhi and Mumbai, 24-karat gold has seen recent corrections and volatility, trading around ₹1,51,000 to ₹1,53,000 per 10 grams. Silver has also faced downward pressure in some regions. While Kotak Institutional Equities has flagged downside risks to India’s gold import forecasts due to the duty hike, analysts suggest that festive season demand may drive a recovery.

Shifts in consumer behavior are emerging in response to high prices. In India, retailers are observing increased demand for lightweight jewelry and lower-carat products as consumers manage budgets ahead of festive and wedding seasons. Additionally, consumers are increasingly utilizing gold exchanges to manage upfront costs. Similar trends are noted in the UAE, where specialists report a growing preference for ‘wearable bullion’—24-karat gold necklaces and bracelets that serve as adornment, savings, and investment simultaneously.

Entities

India · World Gold Council · Motilal Oswal · Muthoot Finance · Pakistan

Timeline

  1. [BUSINESS] 5 sources
    Gold markets see shifts in consumer trends in UAE and India

    Gold consumers in the UAE and India are adapting to market trends by choosing ‘wearable bullion’ for investment and lightweight jewellery to manage costs during festive seasons.

  2. [BUSINESS] 14 sources
    Gold and silver prices fluctuate across India, Pakistan, and Dubai

    Gold and silver prices are fluctuating across Asian markets, influenced by import duties in India, international bullion trends, and shifting demand in Pakistan and Dubai.

  3. [BUSINESS] 2 sources
    Kerala bank gold loans reach record ₹1.48 lakh crore

    Gold loans issued by banks in Kerala hit a record ₹1.48 lakh crore as of June 2026, driven by rising gold prices and a shift toward using gold as a mainstream liquidity source.

  4. [BUSINESS] 4 sources
    India gold demand rises despite government efforts to curb imports

    Indian gold demand remains high despite government efforts to curb imports to manage a rising trade deficit and protect the rupee.

  5. [BUSINESS] 2 sources
    India's gold lending sector projected to see 28% growth

    India's gold lending industry is set for 28% CAGR through FY28, becoming the second-largest consumer loan category as banks and NBFCs compete for untapped household gold assets.

  6. [BUSINESS] 2 sources
    India gold loan market grows amid rising prices and repeat borrowing

    India's gold loan market is growing due to high gold prices and repeat borrowing, though Manappuram Finance reports simultaneous gains in customer numbers and gold tonnage.

  7. [BUSINESS] 4 sources
    India gold market shows signs of recovery

    India's gold market is recovering as jewelry demand improves and gold imports doubled in July to an estimated 40-45 tonnes, supported by shifting monetary policies and renewed investor interest.

Sources

aajsamaaj.com · assamtribune.com · bimabazaar.com · biotechlife.com · bitcoinethereumnews.com · businesstoday.in · captainaltcoin.com · dtnext.in · emirates247.com · en.dailypakistan.com.pk · forexlive.com · goldreporter.de · goldseek.com · ibtimes.co.in · indtoday.com · kalingatv.com · latestly.com · mpbreakingnews.in · navabharat.com · newindianexpress.com · newsable.asianetnews.com · orissasambad.com · punjabkesari.com · supernews.pk · timesbull.com · tradebrains.in

This summary has been updated 6 times: see revision history