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Google confirms Pixel 11 price hike driven by soaring RAM costs
Google has officially confirmed that the upcoming Pixel 11 smartphone family will be sold at higher prices. The company cited a dramatic rise in memory component costs, with the price of a gigabyte of LPDDR RAM climbing from about $2.80 in 2025 to roughly $12 in 2026 – an increase of over 300 %. Because of this, Google expects the Pixel 11 to cost roughly 2,000 CZK (about $100‑$200) more than its predecessor, and similar adjustments will affect existing models such as the Pixel 10a.
Leaks published ahead of the 12 August 2026 launch show the Pixel 11 Pro XL priced at €1,399 for the 256 GB version, €1,529 for 512 GB, and €1,789 for the 1 TB model. Google’s vice‑president for Devices and Services, Shakil Barkat, said the price rise is necessary as the firm can no longer absorb the escalating RAM costs.
The price increase is presented as a “dynamic adjustment” that will respond to ongoing market conditions for memory components, which have been pushed higher by AI‑driven demand for server‑grade DRAM.
Entities
Google · Google LLC · LPDDR RAM market · MediaTek · Morgan Stanley · North Korea · Pixel 11 · Pixel 11 Pro XL · Pixel 8 Pro · RAM (memory) · Shakil Barkat · Xiaomi Corporation
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 4 SOURCES] The cost of a gigabyte of LPDDR RAM rose from $2.80 in 2025 to $12 in 2026, an increase of over 300 %. insmart.cz · www.1001web.fr · www.netzwelt.de
- [○ 1 SOURCE] Pixel 11 may ship with 12 GB of RAM instead of 16 GB to offset higher memory costs.
- [● 2 SOURCES] The price increase is due to a global shortage and price surge in RAM chips. insmart.cz
- [● 4 SOURCES] Pixel 11 prices are expected to rise by roughly $100‑$200 (about 2,000 CZK). insmart.cz · dotekomanie.cz · www.1001web.fr · www.netzwelt.de
- [○ 1 SOURCE] Google is working to reduce Android’s RAM requirements through software optimization. dotekomanie.cz
- [● 2 SOURCES] Shakil Barkat said this is the first time memory prices have risen so sharply. insmart.cz
- [● 4 SOURCES] Google confirmed the upcoming Pixel 11 series will have a price increase. insmart.cz · www.1001web.fr · www.netzwelt.de
- [● 2 SOURCES] Google confirmed that the Pixel 11 smartphones will be sold at higher prices. www.1001web.fr · www.netzwelt.de
- [○ 1 SOURCE] RAM prices rose from about $2.80 per GB in 2025 to roughly $12 per GB in 2026. www.1001web.fr
- [○ 1 SOURCE] Google plans to unveil the Pixel 11 family on 12 August 2026. www.1001web.fr
- [○ 1 SOURCE] Leaked price for the Pixel 11 Pro XL 512 GB model is €1,529. www.schmidtisblog.de
- [○ 1 SOURCE] Google may also raise prices for existing models such as the Pixel 10a. www.netzwelt.de