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Part of situation: Google privacy policy update for AI and advertising (2 clusters)

Google updates privacy policy regarding Gmail and Photos data

Google privacy policy Personal Intelligence Gmail advertising Google Photos data privacy

Google has revised its privacy policy, effective October 16, 2026, introducing an exception to its long-standing pledge not to use content from Gmail, Google Drive, and Google Photos for personalized advertising.

The change applies to users who opt into Personal Intelligence features, which allow services like Google Search and Gemini to access data across Google Workspace and Photos to provide tailored responses and recommendations. Under the new terms, information extracted from these connected apps—such as hotel booking details from an email—can also be used to influence the personalized ads a user sees.

Google clarified that advertisers do not have direct access to the underlying content of Gmail, Drive, or Photos, nor do they receive personally identifying information like names or email addresses. Additionally, the company stated it will not use sensitive categories, including race, religion, sexual orientation, or health data, for ad targeting. Users can manage these permissions through the Data & Privacy section of their Google Account by adjusting Personalization settings and disconnecting relevant services.

Entities

Gemini · Gmail · Google · Google Drive · Google Photos

Claims

What the coverage asserts, and how many sources carry each claim.

Sources

Google toont straks advertenties gebaseerd op je Gmail en je foto’s [androidworld.be]
Google privacy update clarifies how Gmail and Photos data may be used for personalised ads [madhyamamonline.com]
Google conecta anuncios con datos de Gmail y Fotos [androidayuda.com]
Google adds Gmail, Photos, and Drive ad-targeting exception to privacy policy [cyberinsider.com]
Google abre exceção para que sua IA use dados pessoais do Gmail e Drive para direcionar anúncios [www.hardware.com.br]
Google muda política para usar dados do Gmail e Fotos em publicidade [jornal24horas.com.br]
RaillyNews - Google Updates Privacy Policy: Is the Era of Personalized Ads About to Begin? [raillynews.com]
Google's Gmail and Photos Ads Exception Explained [savedelete.com]
Como fugir do GOOGLE ? [trampo.blog.br]
Google vai utilizar emails e fotos para publicidade [abertoatedemadrugada.com]
Google 悄改隱私政策：Gmail、相簿連上 AI 後，資料能拿來推廣告（關閉步驟整理） [www.blocktempo.com]
Google Datenschutzerklärung: Ausnahme beim Werbeversprechen [www.blogspan.net]
Google kan je e-mail en foto’s gebruiken voor advertenties: zo voorkom je het [www.bright.nl]
En reliant Gmail et Google Photos à son IA, Google pourrait exploiter vos données pour la publicité ciblée [www.macg.co]
Google cambia su privacidad: usará datos de Gmail y Photos en anuncios desde el 16 de octubre [www.merca2.es]
Συνέδεσες το Gmail με το AI της Google; Θα βλέπεις και διαφημίσεις [techblog.gr]
Google, kişisel verilere reklam istisnası ekliyor [www.teknoblog.com]
Google sử dụng Gmail và hình ảnh của người dùng để 'chạy' quảng cáo [thanhnien.vn]
Google muda regras e pode usar seus dados do Gmail e Fotos para anúncios [canaltech.com.br]
Google Quietly Updates Privacy Policy to Let Gmail and Photos Data Feed Ads [decrypt.co]