Rakuten Pay announces rewards campaign with 26 retailers

Rakuten Payment Co., Ltd. has announced the first phase of a life-support campaign for its cashless payment service, Rakuten Pay. The initiative involves partnerships with 26 supermarket and drugstore chains across Japan.

Scheduled to run from August 30, 2026, to December 27, 2026, the campaign offers up to 10% in Rakuten Points when using code payments on the last Sunday of every month. Additionally, users can receive up to 3% in points on days ending in '5' throughout the campaign period.

A separate welcome campaign is also underway for new or returning users, offering 500 points for qualifying transactions of 2,500 yen or more through January 2027.