Grazi Massafera named Brazil's most influential celebrity for 2026

Actress Grazi Massafera has been named the most influential celebrity in Brazil for 2026, according to the MIC² (Most Influential Creators) survey conducted by the Ipsos Institute. The study, which surveyed approximately 2,000 people across various regions of the country, utilized eight drivers of influence, including charisma, authenticity, success, and lifestyle.

Massafera secured the top position with 137 points, noted for her ability to connect with audiences through beauty, style, and authenticity. The top three positions in the ranking are held exclusively by women: Jeniffer Nascimento placed second, recognized for her charisma and representativeness, followed by veteran actress Fernanda Montenegro in third, cited for her talent and career trajectory.

While women dominated the top five, Rodrigo Hilbert was the highest-ranking male in the study, followed by Kaká and Tadeu Schmidt.