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Ipsos

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Situations

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Brazilian brand marketing strategies

2 clusters · 5 sources · last updated

Latest: Brazilian firms boost brand promoters through relationship marketing

On July 24, branding experts on Brazil’s CBN radio outlined six core principles for building strong brands, stressing the difference between hearing and truly listening to customers, consistent storytelling, and the role

[ACTIVE] [BUSINESS] [CULTURE] [TECHNOLOGY] [ES] [CO]

AI-driven travel planning and safety risks

3 clusters · 21 sources · last updated

Latest: Colombian travelers face digital booking risks, Airbnb urges safety measures

A KAYAK survey released in late July 2026 showed that 73 % of Spanish travelers spend more than an hour comparing trip details and are increasingly willing to spend more when AI‑powered tools help optimise budgets. The c