Greece launches TAG GREECE tourism campaign

The Greek Ministry of Tourism has unveiled a new international initiative titled “TAG GREECE – Tradition, Agritourism and Gastronomy.” Presented by Tourism Minister Olga Kefalogianni at the World Travel Market in London, the campaign aims to establish a cohesive identity for Greek gastronomy and agritourism.

The initiative seeks to connect agricultural production, culinary traditions, and rural hospitality to offer travelers experiences beyond traditional monuments and beaches. Minister Kefalogianni emphasized that the campaign highlights the connection between Greek food, nature, and history, specifically noting the role of indigenous grape varieties and contemporary chefs using local products.