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3 clusters · 9 sources · 6 days · First seen · Last updated

Greece TAG GREECE tourism initiative

Overview

The Greek Ministry of Tourism introduced the “TAG GREECE – Tradition, Agritourism and Gastronomy” initiative to establish a unified international identity for the nation’s culinary and agricultural sectors. Minister of Tourism Olga Kefalogianni presented the campaign at the World Travel Market in London, stating the program aims to showcase local production and hospitality to encourage year-round travel and regional distribution.

The initiative seeks to connect agricultural production, culinary traditions, and rural hospitality to offer travelers experiences beyond traditional monuments and beaches. Minister Kefalogianni emphasized the connection between Greek food, nature, and history, specifically highlighting the role of indigenous grape varieties and contemporary chefs using local products.

Initial efforts included targeted promotional campaigns in markets like France, focusing on cultural experiences such as the heritage of Patmos. While Greece reported a 10% year-on-year increase in international arrivals during the first eight months of 2026, data indicated declines in arrivals and spending from the French market.

The initiative expanded with the “Come Closer to Greece” campaign, which emphasizes sustainable tourism by connecting travel with cultural heritage and rural production. This phase includes a multi-level communication plan across digital and traditional media, alongside a roadshow visiting 12 Greek destinations, including Syros and Chios, to engage local communities.

Entities

Olga Kefalogianni · Ministry of Tourism · Greece · World Travel Market · Greek National Tourism Organisation

Timeline

  1. [CULTURE] 2 sources
    Greece launches TAG GREECE tourism campaign

    Greece has launched the “TAG GREECE” campaign, an international initiative focusing on the country's agritourism, gastronomy, and rural traditions to diversify its tourism appeal.

  2. [BUSINESS] 2 sources
    Greece launches TAG GREECE tourism initiative

    Greece has launched the TAG GREECE initiative, a campaign promoting sustainable tourism through agritourism, gastronomy, and local traditions to boost rural economies.

  3. [BUSINESS] 6 sources
    Greece launches TAG GREECE initiative to promote gastronomy and agritourism

    Greece has launched the TAG GREECE initiative to promote its gastronomy, agritourism, and cultural heritage to international markets, aiming for sustainable, year-round tourism growth.

Sources

dailydigest.ie · diningandcooking.com · emvolos.gr · energygame.gr · greeknewsusa.com · iefimerida.gr · newstourism.gr · pkm.gov.gr · travelandtourworld.com

This summary has been updated 1 time: see revision history