Greece launches TAG GREECE tourism initiative

The Greek Ministry of Tourism has launched a new campaign titled “Come Closer to Greece” as part of the TAG GREECE initiative. This program focuses on promoting tradition, agritourism, and gastronomy to highlight the country's authentic experiences and local hospitality.

Minister of Tourism Olga Kefalogianni stated that the initiative aims to inspire travelers to explore rural Greece and its local products, thereby creating opportunities for producers and strengthening the contribution of tourism to local economies. The strategy emphasizes sustainable tourism by connecting travel with cultural heritage and agricultural production.

The campaign includes a multi-level communication plan involving television, radio, digital media, and social media, both domestically and internationally. A roadshow is also underway, visiting 12 different Greek destinations, including Syros and Chios, to engage local communities. Additionally, the initiative has received international attention, including a feature in the London Times coinciding with the World Travel Market in London.