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[BUSINESS] · Greece, United Kingdom, Australia, United States · 11 sources

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Greek luxury home demand reaches €6.11 billion in H1 2026

The first half of 2026 saw expressed buyer demand for luxury homes in Greece total €6.11 billion, a 19 % increase over the five‑year average. The average value of a buyer’s request rose to €5.89 million (up from €5.12 million a year earlier) and the median request climbed 28 % to €2.95 million. Properties priced above €5 million accounted for about 70 % of the total volume.

Domestic buyers remain the largest group, but British interest surged 60 % year‑on‑year after the UK scrapped its non‑dom tax regime, and Australian demand also rose 60 % driven by the Greek diaspora. The United States contributed 14.5 % of demand. The Athens Riviera emerged as the fastest‑growing premium market, with branded residences priced up to €26,848 per square metre, while the traditional island hotspots such as Mykonos and the Cyclades continued to attract high‑value buyers.

The market proved resilient to be despite the Iran‑Israel conflict, which caused only a brief dip in inquiries. By June, demand had rebounded and closed the period 64 % higher year‑on‑year, confirming that Greece’s luxury real‑estate sector remains robust and attractive to high‑net‑worth investors.

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