Greek Football Federation awards Cup and Super Cup TV rights to Skaï

The Hellenic Football Federation (EPO) executive committee approved the allocation of television broadcasting rights for the Greek Cup and the Super Cup to the Skaï Group for the 2026‑2029 period. The agreement also names the betting company Superbet as the sponsor for the competitions. The new contracts are expected to increase broadcast revenues by almost 300% (precisely 297%) and naming‑rights income by 145% compared with previous deals. As a result, the federation’s treasury is projected to rise from €4.22 million in the prior three‑year term to €13.14 million for the upcoming cycle, setting a new financial record. The deal follows recent format changes to the Cup, including a league phase and knockout rounds, aimed at making the competition more commercially attractive.