Greek Summer Sales 2026 Start July 13, Run Through August 31

The 2026 summer discount period in Greece will open on Monday, 13 July, and continue until 31 August, giving shoppers more than seven weeks of reduced‑price offers. Retailers may optionally stay open on the first Sunday of the sale, scheduled for 19 July, with suggested hours from 11:00 to 18:00.

Consumers are advised to verify both original and discounted prices, ensure advertised percentage reductions are accurate, and keep receipts. Experts recommend making a list of needed items, comparing prices across stores, and tracking expenditures to maximise savings. The extended discount window is expected to boost retail traffic and provide significant cost‑saving opportunities for thousands of Greek households.