Grupo Argos and Nicky Jam launch housing reconstruction campaign in Colombia

Grupo Argos and artist Nicky Jam have launched the ‘Adopta un Hogar’ campaign to support families affected by the earthquake that struck Colombia on August 10. The initiative aims to raise up to 26,000 million pesos to repair and reconstruct homes in the most impacted regions, including Chocó, Valle del Cauca, and the Eje Cafetero.

The campaign operates on a matching model where Grupo Argos and Nicky Jam will contribute one peso for every peso donated by citizens or companies. To optimize the impact of these funds, Grupo Argos will provide technical expertise through its existing programs, ‘Casa para mí’ and ‘Hogares Saludables’, to ensure efficient and high-quality housing solutions.

Announced during the 11th Colombian Business Congress in Cartagena, the alliance seeks to complement government efforts and other relief initiatives to assist those who lost or suffered significant damage to their homes.