Grupo RBS acquires Imobi to enter out-of-home media market

Grupo RBS, a major media conglomerate in Rio Grande do Sul, has acquired controlling interest in Imobi, a prominent out-of-home (OOH) advertising company. The acquisition was conducted through RBS Ventures as part of a strategy to diversify the group's portfolio, which currently includes television, radio, newspapers, digital platforms, and influencer marketing.

Founded in Porto Alegre in 2005, Imobi operates in more than 50 cities across Rio Grande do Sul, as well as in Santa Catarina, São Paulo, and Pernambuco. The company manages over 500 digital screens and 35 different media formats, including notable projects such as the largest 3D panel in Latin America located in Porto Alegre.

Imobi will continue to operate independently under the leadership of its founder and CEO, Daniel Costa, who will remain a significant shareholder. The company intends to preserve its existing structure, teams, processes, and client relationships during this transition.