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2 clusters · 4 sources · 17 days · First seen · Last updated

Imobi corporate developments and acquisition

Overview

Imobi has been actively working to integrate global Out of Home (OOH) advertising trends into the Brazilian market. Through initiatives led by communication and marketing leadership, the company has held various meetings to translate international market movements into local business opportunities for agencies and clients.

Following these expansion efforts, Grupo RBS, a media conglomerate based in Rio Grande do Sul, acquired a controlling interest in Imobi via RBS Ventures. This acquisition is intended to diversify Grupo RBS’s portfolio, which includes television, radio, and digital platforms. Imobi will continue to operate independently under the leadership of founder and CEO Daniel Costa, maintaining its existing structure and management of digital screens and media formats across several Brazilian states.

Entities

Imobi · Fernando Tornaim · Daniel Costa · Grupo RBS · WOO Annual Congress

Timeline

  1. [BUSINESS] 2 sources
    Grupo RBS acquires Imobi to enter out-of-home media market

    Grupo RBS has acquired controlling interest in Imobi, expanding its media portfolio into the out-of-home advertising sector.

  2. [BUSINESS] 2 sources
    Imobi brings global OOH advertising trends to Brazilian agencies

    Imobi is hosting a series of meetings in Brazil to share global Out of Home (OOH) advertising trends and technological innovations with local agencies and clients.

Sources

exame.com · meioemensagem.com.br · poa24horas.com.br · portalmakingof.com.br