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Grupo Ultra expands multi-activity fitness model in Brazil
Grupo Ultra is expanding its multi-activity business model, recently implementing it in one of its Brasília units operated by franchisee Cristiane Lopes. This model integrates bodybuilding with other disciplines such as swimming and pilates under a single roof to meet diverse training goals in one location.
Founded in 2021 with a 'high value low cost' concept, Grupo Ultra manages an ecosystem that includes Ultra gyms and specialized studios like The Flame, Spider Kick, and Cycle. The company currently operates over 100 units across 16 Brazilian states, serving more than 300,000 students.
The shift toward multi-activity centers aligns with broader trends in the Brazilian fitness market, which is the second largest in the world. Data from 2024 indicates that functional training is present in 74% of establishments, while bodybuilding is found in 68%.
Entities
Associação Brasileira de Franchising · Brasília · Cristiane Lopes · Grupo Ultra · PEGN
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] The group utilizes a 'high value low cost' business model. revistaempreende.com.br · oglobo.globo.com
- [● 2 SOURCES] In 2024, bodybuilding was present in 68% of fitness establishments in Brazil. revistaempreende.com.br · oglobo.globo.com
- [● 2 SOURCES] The multi-activity model responds to a change in consumer behavior seeking comprehensive wellness solutions in one location. revistaempreende.com.br · oglobo.globo.com
- [● 2 SOURCES] Grupo Ultra operates more than 100 units across 16 Brazilian states. revistaempreende.com.br · oglobo.globo.com
- [● 2 SOURCES] The company serves more than 300,000 students. revistaempreende.com.br · oglobo.globo.com
- [● 2 SOURCES] In 2024, functional training was present in 74% of fitness establishments in Brazil. revistaempreende.com.br · oglobo.globo.com