Guanajuato expands tourism through Xcaret partnership and meeting industry growth

The state of Guanajuato has signed a tourism and cultural collaboration agreement with Grupo Xcaret to support the 20th Festival of Traditions of Life and Death. Under the ‘Guanajuato Suma’ strategy, the partnership aims to promote regional identity, gastronomy, and crafts, positioning Guanajuato as the Guest of Honor for the festival.

Separately, the meeting tourism sector in León is showing significant economic activity, contributing 3.8% to Guanajuato’s GDP. The Mexican Association of the Meetings and Events Industry (AMIRE) reports that León hosts approximately 25 corporate and government events per week. Looking toward 2026, the association projects hosting 140 business-segment events in the city.